I often (despite our best efforts) see sites that start strong out of the gates in relation to regular updates, interaction with visitors and cross promotion with social media platforms only to slowly taper off over time. This is especially true with sites that have their own Content Management System (CMS) where the client is responsible for their own updates.

Recently a client of ours had  stopped updating their site altogether- blog posts were months old, news hadn’t been updated, etc.  The result? Google Analytics showed a massive drop in visitors- not great for a site that sells banner ads as part of larger promotional package.

Our solution was to contact the client and offer to create a site action plan that included an editorial calendar of sorts.  Basically, we created a schedule of updates that they should be making on certain days of the month.  So every Monday they post to one area of the site, every Wednesday to another, etc.  It also includes some items that only need to be done once or twice a month.  We also provided consultation on their social media strategy as their current online efforts seemed disjointed.

If you feel that your web site is getting a bit stagnant or traffic numbers have plateaued or dropped, contact us and let us put together an action plan to help get your site back on track.